By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's hectic organization world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the … Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also various other facts about modern B2B advertising. We go over how the purchasing trip is now entirely fragmented and the way that community building can assist marketers retake control of the discovery and need genera… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other realities regarding contemporary B2B marketing. We go over just how the acquiring trip is currently completely fragmented and the way that community building can help marketing professionals take back contr… Read More